A&W Brew Bar

A&W Canada is well known for its great-tasting burgers. With the recent launch of their new beverage concept, A&W Brew Bar, how can we get guests to think of A&W as a place serving drinks as great tasting as their burgers?

Problem.

On-the-go millennials don’t expect that A&W serves the drinks they love and that are already part of their daily routine.

Our research showed that what you eat and drink affects the way you feel. A&W Brew Bar has a variety of drinks to brighten any mood.

Insight.

A great beverage can positively affect your mood.

How can we get millennials to associate the positive effect a great drink has on your day with A&W Brew Bar?

Strategy.

Show that the best drinks and moods come out of A&W Brew Bar

We created a campaign to showcase the variety of moods our target audience experiences and the A&W Brew Bar beverage that best matches that mood.

To celebrate the launch of A&W Brew Bar, we created The Mood Museum: an interactive 30-room experience to showcase 30 moods with a Brew Bar beverage as the hero for each.